We started our audit with the sales team in NRS and identified customer persona. After several consultations on NRS business roadmap and priorities, we have formulated a detail transformation roadmap, organized into 3 phases with the ultimate goal of creating a professional digital brand presence, drive traffic, gain leads and eventually translate to growth in sales.
NRS digital transformation's three (3) phases.
- Phase 1: Modern Website, Search Engine Optimisation, and Social Media Presence
- Phase 2: Leads Management System, Leads Nurturing and Content Marketing
- Phase 3: Google Search Ads, Remarketing (Google Ads Network and Facebook Ads Network)
Having aligned the understanding and timeline with NRS stakeholders, we then proceed to implement the strategy that we have laid out.